Is your business invisible to AI?

toolly tracks your brand in ChatGPT, Perplexity, and Google — plus keywords, backlinks, and competitors. Everything Semrush does, at half the price.

Free · No account needed · Results in ~60 seconds

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Brands invisible in AI

Everything you need. Nothing you don't.

One platform for AI visibility, rank tracking, backlinks, and competitive intelligence.

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AI Visibility

Track if your brand appears in ChatGPT, Perplexity & Google AI Overviews.

AI Visibility tracking dashboard showing ChatGPT and Perplexity mention rates
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Competitor Intelligence

See exactly which keywords your competitors rank for that you don't.

Competitor keyword gap analysis dashboard
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Rank Tracking

Google AND Bing positions — daily updates across all your sites.

Rank tracking chart with Google and Bing positions
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Backlink Health

Domain Authority, spam score, toxic links in one dashboard.

Backlink health dashboard with Domain Authority and spam scores
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Weekly Email Digest

Your team gets SEO results every Monday — without logging in.

Weekly SEO email digest report preview

Semrush added ChatGPT tracking in 2025.

They charge $199/mo for it.

We include it at €99/mo.

Plus Perplexity, Gemini, and Google AI Overviews.

Start Free Trial

Everything included in every plan

Plain English — no SEO jargon

Find out if your business appears when someone asks ChatGPT or Perplexity for a recommendation. 72% of businesses have zero AI presence — this tells you exactly where you stand and tracks it week by week.

We check Google every day to see where your website appears in search results. You'll know immediately when you gain or lose ground — no more manually Googling your own site.

Tracks your position on Bing too — important for B2B clients whose teams use Windows and Microsoft Edge by default. Most SEO tools charge extra for this. We don't.

Scans your website for broken links, missing titles, slow pages, and 50+ other issues that stop Google from ranking you higher. Tells you exactly what to fix, in plain language.

Shows how many websites link to yours and whether those links help or hurt your rankings. Includes Domain Authority — the industry-standard measure of site credibility used by every SEO professional.

Shows which keywords your competitors rank for that you don't — revealing the exact content gaps you need to fill to take their traffic. Add any competitor domain and see their full keyword profile.

Connects to your Google data to show how many people see and click your pages in search — the most accurate traffic data available because it comes directly from Google.

Shows how visitors behave after they land on your site — sessions, bounce rate, and which pages convert. Connected in 2 clicks via Google OAuth.

Every Monday morning, we email you a summary of last week's SEO changes — rankings up or down, new issues found, wins to celebrate. No login required to stay informed.

Uses AI to rewrite your meta descriptions, fix page titles, and suggest content improvements — one click to apply. Powered by Claude (Anthropic).

Generate a full SEO report for any domain — no account needed. Use it as a sales tool: show prospects their problems before they become your client. Shareable link included.

Present the platform as your own branded tool to clients. Custom domain, your logo, your colours — clients never see "toolly". Built for agencies at scale.

Simple, transparent pricing

All plans include AI visibility tracking. 14-day free trial on every plan.

Starter

€99/mo
14-day free trial
  • 3 sites
  • 500 keywords
  • AI Visibility
  • White-label
Start Free Trial

Pro

€399/mo
14-day free trial
  • 25 sites
  • 5,000 keywords
  • AI Visibility
  • White-label
Start Free Trial

All plans include AI visibility tracking. Semrush charges $199/mo just for that.

How we compare

Feature toolly Semrush Ahrefs SE Ranking
AI Visibility (ChatGPT/Perplexity)✅ All plans✅ $199+⚠️ Add-on✅ Included
Bing rank tracking✅ Free💰 Extra cost❌ No✅ Included
Free prospect audit tool✅ Public page❌ No❌ No❌ No
Weekly email digest✅ All plans✅ Yes❌ No✅ Yes
White label✅ Pro+ €399✅ Enterprise❌ No✅ Agency
Starting price€99/mo$139/mo$129/mo$65/mo

How toolly compares

Feature-for-feature, plan-for-plan.

Feature toolly Semrush Ahrefs SE Ranking
AI Visibility €99 $199+ Add-on Included
Bing Tracking Extra
Free Prospect Audit
Weekly email digest All plans Yes Yes
White label Pro+ €399 Enterprise Agency
WordPress plugin Coming soon
Starting price €99/mo $139/mo $129/mo $65/mo